E-commerce solutions with online payments

Start selling your products online with full e-commerce portal & help your customers to easily navigate and purchase products.

What are the features get from our eCommerce solutions?

Easy to design
We create responsive portal with rich user experience to easily navigate anywhere.

Online Payment
Your Customer can easily make payment using multiple payment options.

Highlight Promos
Highlight Your Promos & Offers to attract customers.

Compatible with all devices
Your application is compatible with all type of devices.


Why choose BASE 2 for a Software Solutions

We extend our E-Commerce expertise beyond the B2C model to meet the needs of B2B transactions and other Commerce-related Applications.

Looking for a Mobile App Development in Bangalore?

Mobile Applications Development is now the booming sector of the IT industry. We know our innovation and responsibility. A great product is the combination of your plans and our ideas.

BASE 2 the mobile app developers in Bangalore specialize in the detailed processing of a product at each stage until it reaches its desired quality to prevent any significant breakdown following implementation. We follow an approach to make our mark in the industry felt with our quality services

Today we are the proud providers of mobile application related solutions starting from app development to app testing for a wide range of mobile platforms. We provide application software designing services for smartphones, tablets and other portable devices.

Our software has been designed to function on all existing devices ranging from smartphones or tablet, computer build native apps, web apps and hybrid apps using  Phone Gap, that allows us to create apps for existing operating systems like iOS, Android devices. Phone Gap uses standard development languages like HTML and JavaScript.

We handle each project with a tailor-made methodology. This is the ace reason behind our success in all fields of service we have stepped in so far.

Are you looking for generate more business through an attractive website? Just connect with us to info@base2.in

How CRM will help your internal team ?

Customer Relationship Management and it’s software is a business tool that allows you to manage and store all your clients information in one place, at the same time keeps track of client doings like phone calls, website visits, email etc.

Improving business relationships with clients can be accomplished by means of well-defined strategies, practices and technologies that gauge communications and data throughout the various stages of interactions.

Through CRM cross-selling opportunities can be identified that eventually improves one’s business.

Are you looking for generate more business through an attractive website? Just connect with us to info@base2.in

Will Your Website brings you a business? 

Do you have a business and don’t have a website? If you have a business without a website in this modern era, which means your business doesn’t exist more. Now a day peoples and companies more on looking your existence on the internet. Below are just a few of the advantages and benefits of having a website for your business.

Accessibility

An online website can be visited whenever of the day or night. Individuals will look to your site as opposed to setting off to your shop since it is increasingly available. Just make sure to post enough information about your products and services.

Encourage your customers to take action

Developing an attractive website is a challenging part; a perfectly designed website can stand out from the competition. Including a highlighted call to action, buttons will be of major benefit for your website. Adding a reminder to “call us” or “email us” or “click right here to buy” is easy -and effective.

Better Relationship

Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them.

Long term relationship

The relationship between customers will be one time or when they are buying your products but the relationship with clients is long term. So websites are helpful to build a long-term relationship with the clients.

Are you looking for generate more business through an attractive website? Just connect with us to info@base2.in

Digital Transformation in the Real Estate Industry...

Digital transformation is the integration of digital technology in the business process to improve the performance of business operations. Digital transformation helps the business to lower the operational cost, increase the accuracy and speed.

Now a day each and every industry is transformed traditional approach to digital approach. This digital transformation has impacted all the industry including the global real estate market.

Real-Time Data

Digital transformation brings valuable information right to our fingertips. By increasing the accessibility of the real-time data, the real estate industry becomes more transparent. Real-time data will be accessed by various modern technologies.

Real estate Applications

Now a day most of the peoples are like to access everything in their smart phones, because of this so many real estate applications are coming out with the different features. In that one of the App is Build Matrix, which has tremendous features. This app is managing the construction activities & expedites the same with business intelligence reporting in real time to the builders & Real Estate Companies.

Real Estate Portals

The digital transformation has created the need for real estate portals to connect investors with real estate professionals. Real estate portals are connected with the investors and real estate professionals and with the potential customers, one who looking for purchase. So real estate helps the more effective growth of the networks and businesses.

The digital transformation has had a positive impact on the real estate industry. As we become more depended on digital technologies, real estate builders and companies have a great opportunity to managing the construction activities through real time data by the help of build matrix application and enjoy the benefits of digital technology first-hand.

 Growth of your business with Mobile Applications

In this digital era normally every business having the websites but the now trend is changed mobile phones help us to connect the different peoples and made us very social. When smartphones are part of our daily lives mobile applications area more effective way of marketing the products of the company.

Advantages of Having a Mobile App for a Business

Visibility of the Business

Customers are not like to browse websites every time so the best solution for this to having a business mobile application. Peoples are using Smartphones in every time like traveling, walking and free time. Mobile applications are one of the marketing tools to attract the customer's attention and it will improve the overall visibility of the business in the target audience mind.

A Great Tool for communication and Customer Engagement

Mobile applications are the more effective communication tool for the very business. The customers are easily communicated with business officials about their issues and problems so mobile applications are a better option for customer engagement.

Help out the differences with the Competitors

Mobile applications are helping the business to differentiate with their competitors when everyone having a business website but your business having mobile application along with website it will help out the to grab the attention of the potential customers as well as it will give first mover advantage to your business.

Improve Brand Recognition

Mobile applications are increasing the customer's engagement and improve communication through the digital platform. When customers are engaging more in the applications it will help the consumers loyalty and improve the brand image of the company.

Virtual Salesman for your Business

When potential customers wish to purchase any products most of the time they depend on the smartphones and mobile applications are easier to navigate and access compared to the web so having mobile applications for the business help the potential sales into actual conversion. Websites are creating awareness among the potential customers but the mobile applications make the sales.

Mobile Applications links to Social Media Channel

Now a day’s everything is digitalized so peoples are using social media platforms like Facebook, Twitter, LinkedIn, etc. when mobile applications are linked to the Social Media channels or login option through social media helps to the boost the customer engagement.

 Are looking for mobile app development team, connect with us info@base2.in

Reasons to use the business domain for your Email....

What is G Suite?

G suite is the Google service which is integrated with the Gmail and the email server for the business domain. G suite provides the customized and professional domain name for your email address. G suit not only provides the business domain, but it also provides the service like drive, Google doc, Google sheet, Google calendar.

Reasons to use the business domain for your Email

Provide Utmost Professionalism

Now a day’s each and everyone using free email domains and everyone’s mail will end up with the ‘.com’ domain address. If you are to be different from others and to provide utmost professionalism, so you have to a mail id with the business domain. An Email with the business domain is like an online business card.

Effective Branding

Sending an email from a business domain is creating the brand among the mail receiver. Peoples are receiving the mail from many people from the same domain name, that time you will having the different domain address which showcase your professionalism and it will create a separate brand image among the receiver's mind.

To Gain a Competitive Edge

 Most of your competitors having their own business domain address for mail. If you are using a free mail domain, it resulted in you that lag behind from your competitors. Having a different mail id is helps you to differentiate from your competitors and it helps your clients, customers, and potential customers to more serious about your business.

More security

When digital technologies are upgraded many free mail domain users are facing the problems of mail hacking and issues. When using with business domain email, there is no trouble with hacking or blocking the mail. If any such things happened your hosting company will provide the service to recover your mail.

Purpose of Privacy 

When you are using the business domain and it can be hosted with any G suit providing company instead of hosting in big companies. When you are hosted your own or with the G suite providers, it is very safe and private in concern of hackers and conversation tappers. 

G Suite moves the present business culture to quick as well as efficient. For a low cost, your business can gain the power to move operations anywhere all while your company data stays safe.

We, BASE 2 Media Works an G Suite service provider located in Bangalore. Consult us for your G Suite requirements.

Is this you?

If your technology is costing you time, money, and frustration in running your business, we are here to help.

Our clients represent a broad cross-section of industries and are located in USA, India, Middleeast countries.

Our highly-skilled technology experts will help you in following points:

1. Focus on profitability, not technology issues.
2. Increase productivity through reduced downtime.
3. Protect and secure your company's valuable information.
4. Fucntion within compliance standards for technology and procedures.
5. Operate safely against growing threats such as malware, ransomware, and viruses.
6. Have peace of mind knowing your hourly backups work correctly.
7. Make informed IT decisions with full disclosure and confidence.

Call us today to find out more about these vital services that could uncomplicate your business today.
Visit: www.base2.in
Connect over an email: info@base2.in 

Macs get more protection against viruses with update!

Apple recently made an update to their XProtect antivirus software, which is the company's built-in means of protecting Macs from virus threats.

Patrick Wardle is one of the best-known Mac security experts. According to him, Apple released two new signatures that when put together allow the software to spot adware bundles containing Windows .exe files that are capable of running on Macs.

Here's why it's significant:

There's a platform in the Apple ecosystem called Mono.  Mono is a cross-platform framework that allows code written in C# to run on a variety of machines including Windows, Linux and Mac systems.  While this is a great boon to legitimate developers, it has also been quickly taken advantage of by hackers around the world, who have already developed malware strains designed to be cross platform.

So far, the malware strains discovered that fall into this category fall more into the annoyance category than dire threats.  They're designed to contact remote servers that produce pop up ads for various offers, add surreptitious cryptocurrency miners, and add unwanted browser extensions.  They could, of course, easily be retooled to be much more harmful, which is ultimately why Apple made the decision to update XProtect to better guard against these emerging threats.

Aside from making sure you've got the latest version of XProtect installed, there's nothing to do really. It's more a matter of being aware of the changing threat landscape.

What we're seeing right now is a kind of half step.  The current Windows based malware files automatically attempt to run Mac's Mono framework libraries, which means that these files won't impact a Windows-based machine.  There are easy fixes for that and future iterations of code like this will no doubt be smarter and fully cross-platform capable.

Call us today to find out more about these vital services that could un-complicate your business today.
Visit: www.base2.in
Connect over an email: info@base2.in 

Are you looking for a experienced team to work with?

Here are the reasons you can depend on BASE 2 Media Works to keep you and your business up and running:

Quick response – Emergency response time is one hour or less guaranteed. A live person will answer your call, or you can enter a service ticket yourself online with our streamlined service ticket system. We can log in to your PC or server remotely and resolve many issues immediately without the wait for a technician to travel to your location.

Experienced - We hire only seasoned, professional technicians with at least 5-10 years experience and usually many more. We provide our technicians with continuing education opportunities on a regular basis to allow them to stay current with the latest technology. We won’t be sending out warm bodies to train on your dime!

Proactive – Our service philosophy is proactive, not reactive. With state-of- the-art network monitoring and management, we manage your network 24/7 to identify issues and address them before they become problems, rather than putting out fires.

No geek speak – You deserve to have your questions answered in plain English. Our technicians will clearly explain what is happening so you understand.

Your business depends on your IT systems. We’re confident that we are the only cyber security, computer support, or IT consulting business in Central Indiana that provides these benefits to your business.

Call us today to find out more about these vital services that could uncomplicate your business today.
Visit: www.base2.in
Connect over an email: info@base2.in 

Is there any loop-hole in your business?

Finding all of the programs and updates that will fit your unique business can be almost impossible when you don't have the time. Spending precious resources in trying to figure out if your current IT solution is effective can be wasteful and confusing. Our IT services here at BASE 2 that present an incredible helpful and easy solution to you – we'll we consult you and your company on the best course of action to solving your IT inefficiencies.

When you sign up for BASE 2 IT consulting services, you can expect great service among other things:

Low-cost – We don't charge you horrendous fees for set-up or maintenance, and we'll work with your budget.
Direction – We make the plan for your business unique to your needs, so when something bad does happen, you can be more prepared to face it.
We'll manage everything – BASE 2 doesn't stop our services at just planning and set-up. We'll continue to manage your IT services like Wesite development & App development to ensure consistency, ensuring less downtime and unexpected events.

Call us today to find out more about these vital services that could uncomplicate your business today.
Visit: www.base2.in
Connect over an email: info@base2.in 

Host a Contest or Offer Discounts to the customers! openly

Ask your audience to complete a few tasks and tag themselves with contest-specific hashtags on social media to follow the development. Do reward the winners openly.

Also, if you are working with in-app purchases, offer them discounts on a few days, and let your users know the deal or update via pop-up messages, notifications, or your email newsletter.

How to improve your service or product in the market?

Submit your app for reviews on blogs and video channels. In addition, you can create your own YouTube channel and post videos on how to use the app to deal with specific problems. This will engage people who are looking for a solution to those problems.

When they see a step-by-step guide on how to use the app for their needs, they are very much interested in giving it a try. In this way, the potential customers may get converted to users.

Remember that no matter how simple your app seems to be, it might be confusing to some users, even with instructions within your app.

Want to know more about it, connect with us to info@base2.in

Will Email Marketing brings you a business?

Email marketing is a perfect way to promote a brand’s content, share product updates, publicize upcoming events, and offer discounts. Email is considered a good way to get in touch with your target audience whether it is a birthday mail, an event mail, a custom offer, requesting feedback, sharing links, or a personalized content recommendation.

Grow your subscriber list by adding subscription CTA on Blog and promotion content on Social Media.

For example, Uber is one of the fastest growing apps with a large user base in just three years. 75 million riders take 15 million rides every day, and 21% of all US Androids have the Uber app. All you need to do is tap on a button and get a ride for wherever you want to go. The brand is extremely simple to use and its simplicity reflects in its user acquisition emails, single call-to-action with a simple color theme.

We help you create an awareness by doing on behalf of you, for further details feel free to connect with us to info@base2.in

Planning to create an iOS app?

BASE 2 mobile app developers have produced successful mobile apps for a diverse range of use cases:

1. Social Media
iOS Apps

2. M-Commerce
iOS Apps

3. Enterprise
iOS Apps

4. Entertainment
iOS Apps

5. Education
iOS Apps

6. Digital Content
iOS Apps

7. On-Demand Solutions
iOS Apps

8. IoT Management
iOS Apps

9. Food Tech
iOS Apps

10. Healthcare
iOS Apps

11. Outdoor Activities
iOS Apps

Looking to build enterprise mobile apps quickly? Request us for a demo to info@base2.in

How to select the best framework for your website?

Consider building websites and web apps like preparing a dish — when you step into the kitchen to prepare a dish, you could grow and prepare all the ingredients from scratch and start making your dish without any recipe. But that approach would consume a lot of time and doesn’t really make any sense. It’s more likely that you would buy all the ingredients and then follow a recipe to come up with a mouth-watering dish.

Coding is very much similar. When you embark upon a path to code a website, it’s possible for you to code every facet of that site from scratch. However, there are a set of website features that make more sense to apply from a template—if you need to add strawberries to your dish, for instance, it’s much more sensible to buy them from the market rather than to grow them.

Looking to build enterprise mobile apps quickly? Request us for a demo to info@base2.in

Stages involved in the Agile Project Methodology

The Agile Methodology process also goes through its own life cycle. There are 6 phases in this approach, which are explained, followed by an example of a mobile app development project, named Coach.Concept: In this step of the agile development process, the team envisions and prioritizes projects according to their importance. Some teams may work on more than one project simultaneously, depending on the organization’s departments.

Inception: Once the project has been identified, team members work with stakeholders to determine and discuss requirements. Here, flow diagrams may be used to understand how the new feature will function and fit into the existing system.

Iteration/Construction: Once the requirements have been defined for the initial sprint based on the feedback of the stakeholders, the real work starts—the project team begins to work on development. UX designers and developers begin work on their first iteration of the project.

Release: At this stage, you are very close to release the product into the real world. Quality testing, training, both internal and external as well as documentation and reporting are put into production.

Production: This stage involves ongoing support for the software release. The Agile method helps keep track of your project and make sure it is constantly optimized and ready to bounce back from any sudden changes or uncertainties.

Retirement: At this stage, you remove the system release from production. In short, it is the end of life of these activities.

Looking to build enterprise mobile apps quickly? Request us for a demo through info@base2.in

How the stages involved in the waterfall methodology?

A Waterfall model passes through several individual phases, which amalgamate to result in the desired product. The stages are explained briefly with an example to better understand the core of the Waterfall model.

Assume that a renowned bank is planning to develop a new banking application in the 90's. So the ideal approach to come up with an application is:

Requirements

In this phase, the detailed requirements are gathered from the client, followed by defining the expectations and goals of the project and analyzing the risks. As the team goes through the requirements, the following list of questions are revealed by the involved project team, which were not mentioned in the requirements document:
1. How many countries will use this banking application?
2. Is there a need to support multiple languages?
3. The number of users expected to use this application, and so on

Design

Identification of the goals of the project is followed by the designing phase of the product, which involves drawing the blueprint for the coders to meet the desired requirements.

In this case, the architect of the project works on designing the software architecture of the banking application. For instance, it is decided that the application is required to have redundant backup and fail-over capabilities so that the system is accessible all the time. Thus, the architect designs documents and architecture diagram for the same.

Construction

This phase is also known as development, coding, or implementation. In this stage, the development team works on writing the software for the project. They follow the design documents to ensure their solution follows the design as finalized by the architect.

Being a banking application, the highest priority is given to the security of the application. Thus, developers implement various security checks and audit logging features in the application.

Testing and Debugging

In this phase of the process, the software undergoes the stress-test and is combed over for errors to ensure that the final product meets the customer’s requirements.
If there is any defect in the application, developers fix the same and testing team tests the fixes to make sure the defect is fixed. They also perform regression testing of the application to see if any new defects were introduced.

Deployment

After testing and debugging are complete, the code is deployed to a production environment as per the agreed-upon requirements. Another set of testing and verification often follows after implementation.
In the case of a banking application, the team builds and installs the application on the servers. Some of the high-level activities involve installing the OS on the servers, installing security patches, hardening the servers, installing web servers and application servers, installing the database, etc.

In this phase, the team also ensures that the application runs smoothly on the servers without any downtime.

Looking to build enterprise mobile apps quickly? Request us for a demo to info@base2.in

6 Reasons to build a mobile e-commerce app for your business

The mobile revolution is creating a new buzz in businesses and the eCommerce space is no exception to this. Mobile eCommerce app for your business is changing how online shopping is done. Thus, lead you a step ahead in the competitive retail sector to win the extra mile.

Thanks to modern technology, mobile apps are turning into an irreplaceable part of every business for reaching more audience. Mobile apps have changed the manner in which retailers can connect with their customers. There is no more dependency on bulletin boards or printing materials to promote special offers or discounts when you can do it more productively through mobile eCommerce app.

Around the world, Mobile eCommerce development is fundamentally being driven by customers using mobile gadgets to purchase goods and services. According to e-Marketer estimates, retail eCommerce sales touched $2.3 trillion in 2019. And, in 2021, mobile eCommerce is expected to hit $3.5 trillion.

Are you planning to Build & Executing your plan

It takes more than an idea to create web and mobile experiences. Our team of developers are equipped with the right tools to create immersive digital experiences for your business. - experience, insight, innovation, and steadfast progress.

- MVP Development
- Product Engineering
- Mobile & Web App Development
- eCommerce
- CMS and CRM Platforms
- Quality Assurance and Testing

For IT Tech Consulting services at your door step | BASE 2 Media works
For more information connect us through email: info@base2.in
Visit our website: www.base2.in

Your Design is outdated? Are you looking to transform for a update

Design
User Experience Design
Leveraging Design thinking and Human centered design principles to create experiences with an optimal intersection between user needs and business goals.

Product Strategy
Product Prototype
Design Sprints
UI Design
Crafting interfaces that engage users visually and emotionally. Establishing a unique brand identity through visual design.

Design updation at your door step | BASE 2 Media works
For more information connect us through email: info@base2.in
Visit our website: www.base2.in

How Customization plays a Gratifying role in Mobile App Development

Imagine you have bought a car that is both luxurious & feature-rich. It has all the required features like perfect air-conditioning, effective surrounding system and other aesthetic & tech features for which you were dreaming about. The car is performing splendidly, and you are contented with all the required functions.

Now imagine the situation in which a car dealer is proposing a car that is pretending to be a luxury car but has not such advanced features but can do just stripped-down functionality. It is just entirely different from the car, which you had dream't about, but someone is proposing it as same as your dream car is at a reasonable cost and its feel. 

Would you be helpful to this deal?

Now this goes same with the mobile apps also because when it comes to choosing specialized mobile applications such as On-demand mobile app services, there are two main options that you have to choose from

Either customized mobile app-designed specifically to give all features which user required or off-the-shelf mobile apps a ready-made mobile app that is only meant to perform some basic functionalities.

Off course, the customized mobile app would be the smart choice.

Before Moving To The Context, Let Us Discuss What Customization Is!

Needless to mention the impacts of mobile app industry on every spectrum of business, like, on-demand, grocery or fashion.

To give your users a sense of ownership & your app should be flexible to some extent according to their taste. This includes being able to customize the app color, fonts, and most importantly, the privacy settings (for social apps). This process is termed as customization.

Points To Be Remembered While Implementing Customization In Mobile App:

Customization of mobile application should be done by taking take of some crucial aspects

Make the customization choices compelling but make sure that it does not overwhelm the usefulness of the mobile app.

Include the options like changing in colors, fonts and different parts of mobile apps.

Also, include a leaving point in the app because the user usually does not like the app running in the background because it consumes RAM & battery as well.

Nothing can beat a mobile app with a customized touch.

What Are The Advantages Of Customizable Mobile App?

A user and a business owner can elevate various benefits through customization.

Provides The Exact Set Of Features That Users Or Business Needs:

Customization helps to avail the mobile app precisely the same as you thought for. Off-the-shelf apps cannot give the full set of features required for covering the needs of users and businesses.

The Potential for Business Improvement:

During the need analysis phase, customization helps mobile app developers to add the features that resolve the daily issues that user faces. By customization, developers can offer a solution that performs daily tasks along with the new potential for further improvements.

Provide Reliable Support Services:

The mobile app development company who is developing your mobile application will give the reliable support service as it falls under the customizable app’s category. You will get urgent & updates in case of unexpected bugs arrival.

Provide High Security:

With the off-the-shelf app, there is always a possibility that app can be copied, as result malefactor will get the chance of using app vulnerabilities to get access to the sensitive data. Customization of application makes this worry behind because the custom app development companies give the complete assurance of security.

Features Can Be Added One-By-One:

Through customization you get an opportunity to add the features one by one, if you are not entirely sure about the range of features is required specifically. New formulation can be done by using a basic version of the app via customization.

Conclusion:

In case if you are dealing with off-the-shelf mobile app development then you cannot eliminate all issues that arrives in mobile app during its utilization. but if you are executing customization or adopting custom app development solution then there can be various benefits will wait for you in the way of mobile app development.

Hope you found it useful!

Are you ready to discuss more about customization with us? Feel free to reach us in any context at pratap@base2.in

6 key factors which really matter while planning an Enterprise Mobility Strategy

The rapid development of mobile devices certainly has its advantages and disadvantages. For many companies, they see it as an opportunity to embrace the mobile revolution, especially since a lot of people today are always with their mobile devices. In fact, from a study made by IDG Research Services, 70% of the organizations that they queried mentioned that they are or will be using enterprise applications in the near future.

If your company hasn’t done so, then maybe it is time for you to consider having us to do your enterprise level work. We are an expert in the field and to convince you further, we will tell you some of the things that matter in an Enterprise Mobility app.

1.Cross Platform
2. Consistent Connectivity
3. Employee Privacy
4. Controlling the application, not the device
5. Features required in the Enterprise Mobility application
6. Measuring the Cost-Benefit of Enterprise Mobility application

If you are looking for a change connect with us to info@base2.in

Selection of mobile development platform

BASE 2 has come up with the Mobile app development is by challenging and rewarding at the same time. We already know that no single mobile platform – whether it’s iOS, Android, BlackBerry, or Windows Phone – has clear dominance over the other, so it’s inevitable to develop apps for all these platforms on both smartphones and tablet screens.

Mobile-Development-Platform

Eventually, it becomes highly critical to choose a development methodology that meets your cross-platform goals.

HTML5-based apps

One of the approach currently used by most of the organizations is HTML5-based development, which helps them reduce custom development costs for all the platforms. Though HTML-5 development is definitely a cost-saver, it does not provide the advantage of leveraging the native APIs and device capabilities.


Native apps

Native apps are built for a specific platform using the platform SDK, tools, and languages that are typically provided by the platform vendor. Native apps are conventionally superior in terms of performance and provide access to important device attributes such as geo-location API, camera, video, audio, etc.

Hybrid apps (Native + HTML5)

Another approach is to go for HTML5 development wherein the application resides in native containers, thus combining the capabilities of both HTML5 and native development, and leveraging the core functionality of all platforms.

Choosing the right app development approach depends upon the business requirements. The key is to choose the right framework that is scalable enough to meet the ever-changing technology and user requirements.

If you are looking for a change connect with us to info@base2.in

How acceleration of AI will change the digital business?

The intelligence demonstrated by machines in contrast to the natural intelligence of humans and animals is termed as Artificial Intelligence, commonly known as AI. Artificial Intelligence empower machines to mimic cognitive functions such as learning and problem-solving skills, which can lead to great technological possibilities tomorrow.

Artificial Intelligence (AI) establishes a means and mechanism that helps us make the digital world function more flawlessly in the near future by minimizing the need to code and recode. AI is going to proliferate natural and contextual human computing interfaces. Using AI, advanced ecosystems where communication happens between software with no or very less human interference can be achieved.

BASE 2 Technologies
Learning: Machine learning will change people’s expectations on how helpful computers can be, and what wonders computers can do for us. Machine learning lets software learn and relearn itself from data by avoiding the need of programming it on a regular basis. In order to extract knowledge from data and making the system capable of transforming itself, we leverage the data from sensors, applications and mobile devices of all forms and speeds.

Language: AI is useful to understand the language in areas such as speech to text and automatic speech recognition. These techniques are put together in NLP (Natural Language Processing) to handle machine translation which is named as entity recognition. Additionally, models can be designed incorporating natural language understanding with intents and entities on what the speakers are trying to express.

Vision: AI computer vision can recognize images at an accuracy comparable to humans, and the Internet giants like Baidu, Microsoft and Google have attained error rates closer to humans. Computer vision enables new and more personalized customer experiences for deeper engagements. Computer vision is used for functions such as characterizing facial expressions and automating tasks to categorize images to create insights that human eyes can’t find out.

BASE 2 Solutions
As AI matures, it’s going to get embedded into products people regularly use and will result in scenarios that won’t let us be aware that AI is being applied to our environment. Having big data, cloud and digital as the 3 key support technologies, we experience 4 themes in the field of AI Solutions.

Virtual Assistant: AI is typically applied to improve user experience with language related visual information and prediction to understand what the user is likely to expect.

Conversational: Conversational platforms are heavily associated with language interaction, where AI improves and empowers natural language processing.

Intelligent Things: Using AI to gain insights from data in the form of predictive and prescriptive analytics can be collected from many different enterprise areas.

Automation: This field uses AI to improve automation & processes for coordination, control and management of devices and applications such as IoT, robotics, and AI embedded systems.

AI Value Chain: In all projects AI is not at the same level of complexity, so value chain finds out unique areas where AI can be leveraged.

For more information connect us through email: info@base2.in

Website: www.base2.in

Mobile App Development | BASE 2

BASE 2 is an expert in delivering high performance and scalable enterprise mobile apps in Android and iOS.

Why make a mobile app?

Mobile only internet population has grown by more than 750 million people in the last 5 years (Source: fastco design)
In 2015, the mobile only population is estimated to be 788 million (Source: fastco design)
86% of the time spent on mobile is done on apps (Source: tech crunch)
Gaming and social networking account for more than 60% of time spent on apps. (Source: tech crunch)
Of all ad revenue made on mobile more than 30% is for apps other than Google or Facebook. (Source: tech crunch)

At BASE 2, we help you turn your idea into apps, solve problems and make your app a potential goldmine. BASE 2 boasts of standing in the top league when it comes to app development for iOS and Android. We have evolved into a one stop destination for mobile application creation to the final step of app marketing. With over half a decade of experience, we position ourselves as the pioneers in the industry and one of the most reliable app development and product company today in the south part of India. To be a worthy offshore development company, we hire the most intelligent, proficient and tech-savvy mobile apps developers with a long term relationship. Our developers have in-depth knowledge of major platforms/frameworks used for mobile development. With a team of over 20+ dedicated developers, designers, and creative engineers, we are equipped to meet your project requirements on creative benchmarks as well as on human capital.


Share your app idea with us let us create a valuable customer touch point for your business.

App Strategy: Figure out the opportunities and challenges with your business idea. Build a Successful App Strategy with BASE 2
App Experience:With 100+ apps designed and 5 years of design experience, BASE 2 can be a great app design partner for your app
App Development: BASE 2 is known for developing high performance and scalable mobile apps. We have skilled and experienced resources for app development
Support & Maintenance: BASE 2 provides efficient support and maintenance after deployment.


Let’s convert your idea into a reality that is on a million home screens | BASE 2 Media Works

5 Key Factors to building successful Enterprise Mobility Applications

In our earlier post about Enterprise Mobility Strategy we talked about the best practices for building a flawless strategy for enterprise mobility. Once you have the enterprise mobility strategy in place, the next step is to plan and build enterprise mobility applications and ensure successful app management across the enterprise.

We know that mobile devices and mobile applications are driving the way we do business today. More and more organizations are looking to harness the countless possibilities that result from deploying mobile enterprise applications for internal as well as customer-facing mobile solutions.

According to BASE 2 research, the number of smartphones is projected to exceed 6.7 billion by 2015 worldwide, creating huge opportunities for consumer-oriented businesses. Also, consumer-facing mobile app development will continue to outpace development of Web apps and application development in general through 2014.

While security is still the biggest concern for mobile enterprise apps, other issues such as development, deployment and maintenance of these apps in business environment continue to haunt the IT managers and decision makers.

Following are some key factors that enterprises should consider in order to build highly resilient mobile enterprise applications and ensure their enterprise-wide acceptance and roll-out.

1. Clarity of business goals and objectives
2. Build apps keeping end users in mind
3. Selection of mobile development platform
4. Build a policy to manage the app within the enterprise 
5. Application security

The question is which side you are on. It’s quite evident that no one can escape enterprise mobility, so it all boils down to how soon and how effectively you can make this transformation. If you are looking for a change connect with us to info@base2.in

Flutter vs React Native

In the current age, when everything is just about a touch or swipe or everything you need can be found on a single click, it has become vital that the tools for app development must also keep up with the enduring technological revolution. As technology advances, app developers have more options at hand when it comes how to develop an app.

Precisely, the hybrid app development segment seems to have grown rapidly as more companies are seeing the pros of developing a single app that can work seamlessly on Android & iOS devices with a single codebase.

Well, in that case, React native has gained quite a reputation for cross-platform mobile development since its commencement by Facebook in 2015. However, Flutter, Google’s response to React Native that was initially launched in 2017 is not far behind.

In the given blog, the two warriors React Native & Flutter would compete against each other based on different parameters of app development & will prove as proficient

This would also help business owners, startups selecting the best one for their mobile app development project at an ease. One thing also they can do is they can also hire developers from top mobile app development companies to strive their full stack development work.

1. Performance
2. Formation of UI Blocks
3. Documenting & Tooling
4. Development Time
5. Stability
6. Who Has Strong Customer-Base?

Still, have any query about both of the frameworks, leave the worries behind the wall and ask us to get assistance. Drop your queries at pratap@base2.in

The Future of Mobile Marketing

Mobile devices – it’s power of reach and ease of flow of information can bring in huge impact when chosen and used as an effective marketing medium.

But, is it for the better or for worse?

Discussed at a recent conference on the Future of Mobile Devices and Mobile Marketing. Three things came up:

1 – New actions – Actions were limited to clicks, then moved to swipes, then fingers (like zooming in and typing), then hands and after that face recognition with many more to come. With VR and AR, more and more possibilities are there for using this medium as a marketing channel

2 – Mystery – Or investment – A strong reason for the user to come back to the device or platform

3 – Emotions – Advertising based on the ability to understand and target individual emotions in real time by connecting through emotions like- sadness, guilt and boredom

Inspired from: Advit Sahdev

How to choose a Right Mobile App Development Partner?

Top mobile app development company or best mobile app development company, the most trending keyword for Google search across the globe for everyone who has an idea and wishes a Mobile Application to be developed or add Mobile Technology to their business processes. And every search made from any corner of the world returns a lengthy list of articles available on the web to simplify the same.

In the last 10 years, we have talked much about this and the web is flooded with suggestions on the same but are these parameters still the same. Things have changed with time a decade is enough, mobile application development has now reached to curriculum’s of training and almost every Software Development Agency has extended its support for the same.

So, when every requirement has hundreds of responses, it is now more challenging to find a best Mobile App Agency on the basis of traditional parameters like just the portfolio, or their credentials on portals, or how much you are influenced by their sales front face. Of course, you shall narrow down the list with the above but what when you are left with best five or three and all with almost equal credentials.

One has to intervene deeper now to find the real blood, and few of the updated parameters we are identifying and that could help areas-

1. Ask for Existing Client References –

Interaction with existing clients is the best possible approach, would be of more value if there are some references for your reason. Request feedback regarding services and support from them, get on a few minutes call with them if possible and you would have things clear.

2. Check the Portfolio for Implementation of Features and not Just Designs-

Everyone has his own perspective for designs and being in services domain, companies would always go with the choice of clients for this, but what you can nail is core functionality, always check the apps showcased for core features if have been implemented well or how that work. You shall always ask for an explanation if you find some glitch.

3. Discuss how they shall add Value

While being in the discussion don’t just only share a walkthrough of requirement but also ask for inputs i.e. as per their experience what they think is more relevant and shall add value. This works both ways – you would get to know of analytical and creative skills of your development partner and while talking with few you would have some truly wonderful content for your app, that shall be of value.

4. Explore the Capability of Technical Team

If nothing assures and doesn’t share that level of trust, you shall opt to have a Minimum Viable Product developed initially with the most relevant you are finding at that stage. We are not asking to invest much in it, but just a small app with very minimal and required features could help to identify the design quality, technical competency, analytical approach, and communication process. These are the pillars to get the right product and your team must be fit on it.

I have tried to cover a few very realistic parameters that could help you have not only the best but the most appropriate app development partner for your kind of concept.

If you are also looking for a right app development partner and finding the above in alignment, we would be pleased to interact with you here at BASE 2, since we are prepared to satisfy all mentioned parameters prior we start.

If you have any requirement on a Mobile app or a website. We are here to help you in bringing our experience and quality. Shoot a mail to pratap@base2.in 

Mobile App Development Cost

Moreover, the cost of an app is also influenced by the type of the operating system for which it is developed. App development for iOS operating system takes more time and dedication compared to apps developed for other operating systems. Therefore the cost of iOS apps is high and so is the app development for Windows operating system. The cost of app development also varies when it is developed for multiple platforms. Some apps are compatible both for iOS and Android platform. The budget for this type of app development is estimated earlier in the planning phase.

Given below is the cost estimation of iPhone apps for different types of projects:

Simple and table based app – $1,000 – 4,000
Database App (native) – $8,000 – $50,00

The given list shows the cost involved for integrating additional features in an app:

In-App Purchasing – $1,000 – $3,000
Web Services – $1,000 – $5,000

Having mentioned all the factors that influence app development cost, it is all important to state that the cost of app development doesn’t ends here. Even after the launch of an app, cost of maintaining an app is also involved. Frequent updates, downstream version testing and bug fixing are some of the aspect of app maintenance that also affects the budget of app development.

Mobile apps are no longer just a simple application. Today, big business ventures are relying on mobile apps. Whether it is retail, travel and tourism, health care or ecommerce industry, every sector is making good revenue out of mobile app. It is evolving everyday and expected to bring in more technological marvels in the mobile podium which will transform our life for better.

T&C apply for the above pricing. For further enquries we would like to know if you have any requirements. pratap@base2.in