The Future of Mobile Marketing

Mobile devices – it’s power of reach and ease of flow of information can bring in huge impact when chosen and used as an effective marketing medium.

But, is it for the better or for worse?

Discussed at a recent conference on the Future of Mobile Devices and Mobile Marketing. Three things came up:

1 – New actions – Actions were limited to clicks, then moved to swipes, then fingers (like zooming in and typing), then hands and after that face recognition with many more to come. With VR and AR, more and more possibilities are there for using this medium as a marketing channel

2 – Mystery – Or investment – A strong reason for the user to come back to the device or platform

3 – Emotions – Advertising based on the ability to understand and target individual emotions in real time by connecting through emotions like- sadness, guilt and boredom

Inspired from: Advit Sahdev

Technological updates and their impact on customers

Today Artificial Intelligence is becoming a ground breaker in the field of technology. The impact of AI on a person’s routine activities is so deep rooted but is under estimated. Retail conglomerates rely on AI to study the choices and preferences of each of their customers. This helps them to decide on which ad to post to them and which product to suggest.  Research is underway to prove with the help of AI, data collected from Smart phones can identify if the user has a chance of developing Parkinson’s’ disease in the long run.

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Interestingly, there is an app, an AI assistant, fit even for low end Smartphones. Once downloaded, when the smartphone is waved above a leaf of a plant, the software diagnoses the disease and pest attacks in the plant.  Surprising? There is much more from AI to the common man.

Partner with us to feel the difference, yourself. Visit our web to know more: www.base2.in

The problem will not be solved, if you're not reaching the right set of audience for your Brand.


In order to drive the traffic to your funnel, first you need to decide that what kind of audience will be qualified to use your services or products. So you want to filter who they are, what they value, how they are used in your journey of each stages in the point of interest and validation.

Following that there are four major ways for you to identify and engage with the right audience with digitalis way of Marketing.


1. Do Homework about the importance of the crux from your audience

2. Create the content about your brand and their need in Audience's language

3. Keep searching and analyzing the organic keywords from Google.

4. Try to re-target your customers in an attractive way.


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