Friday, January 25, 2019

Advantages of IOT in Entertainment things

The Internet of Things (IoT) is gaining importance of gigantic proportion and the entertainment industry is clearly not an exception. Past few years have witnessed growth of mammoth level and taken a ballistic shape. It is certainly not a technology fad, rather will stay here for years to come. This makes it important to partner with a IoT solutions company for effective implementation of this emerging technology.

There are connected devices everywhere, ranging from phones, wearables, and cars to home appliances, sensors and much more. The seamless interconnection of ‘smart objects’ creates an integrated solution with the Internet which is what we call the Internet of Things (IoT).

As the number of connected devices keeps on growing, the wave of IoT is shaping different industries such as manufacturing, education, healthcare, travel, and retail. One industry that is witnessing rapid change due to implementation of the IoT is the entertainment sector.

With IoT ecosystem revenues globally projected to reach US$4,300 billion by 2024, the IoT sector is attracting players from various industries – creating a competitive landscape in which consumer entertainment companies, and internet players are all heavily investing in resources.



Entertainment technology solutions enhance media companies’ capacity to deliver content to connected objects, and to collect, transmit and monetize data in the IoT value chain – particularly in the consumer domain.

According to International Data Corporation (IDC) estimates there will be 30 billion connected devices in the market by 2020.
Economic value of IoT is expected to be around $1.46 trillion in 2020.
Gartner forecasts 20.8 billion connected devices and $3 trillion IoT economic value during the same time frame.
The entertainment industry has witnessed complete transformation in the past decade, with rapid transition from scheduled television series in the 2000s to a rapid growth in the number of video-on-demand services and live streaming in the recent years. Consumers are gaining more control over what they watch and on the other hands creators now have access to a sea of information more insight into what the audience needs.

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Upcoming Web Design and Development in 2019

Are you planning to launch a new website or give a complete overhaul to your existing site in 2019? The New Year brings with it challenges and opportunities. The key is about changing approach and stay updated with top web design and development trends.

It is important to partner with a trusted web application development company to implement web development trends 2019 in order to gain a competitive edge. Equally important is to prioritize and understand your business objectives, evaluate technical expertise of your team, and analyze prospective user preferences.

The dawn of year 2019 will redefine the future of web development and witness mammoth changes. In order to stay updated with web design trends and techniques, hire web developers who will help transform your vision into reality.




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Digital Transformation Consulting Services


Our digital transformation consulting helps shift towards new digital media and interactive era, as well as cope up with current business challenges. Hidden Brains team shapes your business processes through digital technologies – the ones that have evolved over time to include the Internet of Things, Artificial Intelligence, Cloud and Big Data. We empower leaders of the industry as well as startups to get a competitive edge in the new digital economy by establishing an integrated ecosystem of people, processes and environment.
Fragmented technology landscape and changing consumer preferences has compelled businesses to rethink on operating models that are based on obsolete platforms. Our digital transformation services are aimed to identify gaps in your business strategy and suggest best technologies to drive digital disruption.
  1. Increased Productivity
  2. Extended Global Reach
  3. Business Growth
  4. Deep Industry Expertise
  5. Integrated Capability Tool



Stages of Design Thinking and How it Works


Design thinking is a methodology focused on providing a solution-based approach to overcome problems. It is the best approach to overcome unknown, undefined or unanticipated problems. This specific method relies on the human ability to understand different patterns and develop emotionally appealing ideas which are meaningful and at the same time highly functional. This is a unique process and in order to implement it in the right way it is essential to partner with a web application development company.
An iterative approach, design thinking is all about using different options and adapting to meet different needs. Considered as repeatable process to solve problems and identify new opportunities, design thinking can be used for different type of solution in order to align people’s needs to technical options and business needs.
While it is widely used by product designers, this human-centered approach to innovation is not limited to the creation of things. It follows process such as deciphering human needs, analyzing problems in human centric manner, brainstorming ideas, and taking heads-on approach to prototyping and testing. Design thinking forms an important part of the web design and development process. Hire Web developers and designers to explore this phenomenon and ensure that this approach aligns with your users interests.

Design Thinking: Definition
"Design thinking" can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Difference between Human-Centered Design and Design Thinking
If you are going in circles and trying to figure out the core difference between Human-Centered Design and Design Thinking approaches, here is quick answer. The aura and scope of design thinking is much wider compared to human-centered design. Design thinking is all about breakthrough innovation, as well as about developing new products, services and solutions for problems.
The IDEO style "Design Thinking" refers to cognitive, strategic and practical processes, with the final goal of which is to come up with innovative problems solving and the solutions to address a problem or meet a customer need. It is often applied to areas which are not traditionally defined as requiring design.
Design Thinking is largely not used by most companies or implemented in a haphazard manner, and most designers are not exclusively trained.
While the human centered design is all about improving usability and user experience of products or services. It is used to describe the process of designing for people and developing solutions involving human perspective. So in a nutshell, it is all about human centric designers and most UI/UX designers identify with HCD.
  1.        Both methodologies are apt to handle the complex phases at the beginning of the innovation process, where uncertainty rules.
  2.        User-centered with heavy focus on empathizing with users.
  3.        Both utilize creative and analytical thinking during the entire process in thinking and designing.
  4.        Multidisciplinary teams with the ability to make people collaborate in order to maximize, support and draw from different expertise.


Customer Value or Customer Satisfaction?

Imagine the scene……

India vs Srilanka – Final World Cup Match!

Yuvraj and Dhoni are batting and India needed 52 runs to win from 52 balls!

Gambhir scores 97 runs and he was out and Dhoni scores 91 runs!

India wins the match off the last before over and it was a thrilling victory! A fantastic nail-biting finish!

Customer Value:

Achieved? Definitely!

What more can one want than a nail-biting finish between India and Srilanka with India winning in the end in 2011!



Customer Satisfaction:

From Gambhir innings? Nope – too slow, we expected a more aggressive inning from him along with that he should play till the end.

From Dhoni's innings? Yes! -the finisher delivered when it was required of him to deliver!

Customer Value gets news #buyers while Customer satisfaction #retains them.

#Marketing #Storytelling #Customer