Planning to develop a Mobile app for your business?

Mobile Technologies are present almost in all areas and its changing the world. SME’s are witnessing two times increase of revenue while adopting the evolving mobile technology trends. Today, everyone has smartphones and survival without a dedicated mobile app seems pretty difficult for companies that wish taking their marketing to the next level.

Increased Visibility

Statistics state that apps serve many functions and customers time spent on apps is 86% comparing to that of browser. Perhaps, it’s a direct marketing media which looks appealing to tech-savvy shopper wherein they can get all required information at their fingertips. Here, in particular push notifications can easily remind customers about products and services whenever it makes sense.

Improve Engagement

Ever-growing rates of internet access & smartphone ownership across the globe has raised the need for creating a beautiful app. With mobile apps, companies can communicate with users in a less intrusive manner and deliver a seamless shopping experience.

Reach customers On-the-go

Developing mobile apps can enable your customers to be in touch with your business whenever they need you. They can utilize your services even while on the go. App features helps users to reduce the efforts they would have to make otherwise and help them perform task better.

Works faster than Websites

Well-designed mobile app can perform actions much quicker than a mobile website, further save users’ time by storing their preferences. In fact, it will improve brand loyalty for your product/service, let you reach a whole new audience who are experiencing your brand for the first time.

To easily build your mobile app and boost your business by being just a tap away for your customers Contact us.

Advantages of IOT in Entertainment things

The Internet of Things (IoT) is gaining importance of gigantic proportion and the entertainment industry is clearly not an exception. Past few years have witnessed growth of mammoth level and taken a ballistic shape. It is certainly not a technology fad, rather will stay here for years to come. This makes it important to partner with a IoT solutions company for effective implementation of this emerging technology.

There are connected devices everywhere, ranging from phones, wearables, and cars to home appliances, sensors and much more. The seamless interconnection of ‘smart objects’ creates an integrated solution with the Internet which is what we call the Internet of Things (IoT).

As the number of connected devices keeps on growing, the wave of IoT is shaping different industries such as manufacturing, education, healthcare, travel, and retail. One industry that is witnessing rapid change due to implementation of the IoT is the entertainment sector.

With IoT ecosystem revenues globally projected to reach US$4,300 billion by 2024, the IoT sector is attracting players from various industries – creating a competitive landscape in which consumer entertainment companies, and internet players are all heavily investing in resources.

Entertainment technology solutions enhance media companies’ capacity to deliver content to connected objects, and to collect, transmit and monetize data in the IoT value chain – particularly in the consumer domain.

According to International Data Corporation (IDC) estimates there will be 30 billion connected devices in the market by 2020.
Economic value of IoT is expected to be around $1.46 trillion in 2020.
Gartner forecasts 20.8 billion connected devices and $3 trillion IoT economic value during the same time frame.
The entertainment industry has witnessed complete transformation in the past decade, with rapid transition from scheduled television series in the 2000s to a rapid growth in the number of video-on-demand services and live streaming in the recent years. Consumers are gaining more control over what they watch and on the other hands creators now have access to a sea of information more insight into what the audience needs.

For to know futher information Whatsapp: +91-8248924450

Upcoming Web Design and Development in 2019

Are you planning to launch a new website or give a complete overhaul to your existing site in 2019? The New Year brings with it challenges and opportunities. The key is about changing approach and stay updated with top web design and development trends.

It is important to partner with a trusted web application development company to implement web development trends 2019 in order to gain a competitive edge. Equally important is to prioritize and understand your business objectives, evaluate technical expertise of your team, and analyze prospective user preferences.

The dawn of year 2019 will redefine the future of web development and witness mammoth changes. In order to stay updated with web design trends and techniques, hire web developers who will help transform your vision into reality.

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Looking to create a website with compelling online presence and unique identity, get in touch with our team.

                            Whatsapp: +91-8248424450

Digital Transformation Consulting Services

Our digital transformation consulting helps shift towards new digital media and interactive era, as well as cope up with current business challenges. Hidden Brains team shapes your business processes through digital technologies – the ones that have evolved over time to include the Internet of Things, Artificial Intelligence, Cloud and Big Data. We empower leaders of the industry as well as startups to get a competitive edge in the new digital economy by establishing an integrated ecosystem of people, processes and environment.

Fragmented technology landscape and changing consumer preferences has compelled businesses to rethink on operating models that are based on obsolete platforms. Our digital transformation services are aimed to identify gaps in your business strategy and suggest best technologies to drive digital disruption.

1. Increased Productivity
2. Extended Global Reach
3. Business Growth
4. Deep Industry Expertise
5. Integrated Capability Tool

Stages of Design Thinking and How it Works

Design thinking is a methodology focused on providing a solution-based approach to overcome problems. It is the best approach to overcome unknown, undefined or unanticipated problems. This specific method relies on the human ability to understand different patterns and develop emotionally appealing ideas which are meaningful and at the same time highly functional. This is a unique process and in order to implement it in the right way it is essential to partner with a web application development company.

An iterative approach, design thinking is all about using different options and adapting to meet different needs. Considered as repeatable process to solve problems and identify new opportunities, design thinking can be used for different type of solution in order to align people’s needs to technical options and business needs.

While it is widely used by product designers, this human-centered approach to innovation is not limited to the creation of things. It follows process such as deciphering human needs, analyzing problems in human centric manner, brainstorming ideas, and taking heads-on approach to prototyping and testing. Design thinking forms an important part of the web design and development process. Hire Web developers and designers to explore this phenomenon and ensure that this approach aligns with your users interests.

Design Thinking: Definition

"Design thinking" can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Difference between Human-Centered Design and Design Thinking

If you are going in circles and trying to figure out the core difference between Human-Centered Design and Design Thinking approaches, here is quick answer. The aura and scope of design thinking is much wider compared to human-centered design. Design thinking is all about breakthrough innovation, as well as about developing new products, services and solutions for problems.

The IDEO style "Design Thinking" refers to cognitive, strategic and practical processes, with the final goal of which is to come up with innovative problems solving and the solutions to address a problem or meet a customer need. It is often applied to areas which are not traditionally defined as requiring design.

Design Thinking is largely not used by most companies or implemented in a haphazard manner, and most designers are not exclusively trained.

While the human centered design is all about improving usability and user experience of products or services. It is used to describe the process of designing for people and developing solutions involving human perspective. So in a nutshell, it is all about human centric designers and most UI/UX designers identify with HCD.

1.        Both methodologies are apt to handle the complex phases at the beginning of the innovation process, where uncertainty rules.
2.        User-centered with heavy focus on empathizing with users.
3.        Both utilize creative and analytical thinking during the entire process in thinking and designing.
4.        Multidisciplinary teams with the ability to make people collaborate in order to maximize, support and draw from different expertise.

Did you need a better product solution in software testing?

Our expert team of test engineers performs Alpha-testing to minimize potential threats challenging product efficiency. Though most of the defects are rectified at this stage, we leave no stone un-turned. At BASE 2 Media Works, we insist on performing Beta-testing to each of our product for various reasons.

Primarily, this testing procedure allows customers to get accustomed to the product through real-time usage even before product launch. Secondly, the process enhances customer satisfaction and provides us with valuable feedback from the users that enables us to enhance our product quality. To experience such ethical product management practices, partner with us and feel the difference, yourself!

For Further information connect with us: +91- 8248924450

Do you think construction need a software?

Every single construction project is nerve wrecking and exhausting to the organisation. Right from formulating technical teams, to excavation, raw-materials procurement, phase-wise deadline achievement, till handing over of a completed project- the task is extremely tedious. What if an one single app co-ordinates all the sub-tasks involved and carries forward the project seamlessly?

With our construction software solutions, the CEO could monitor real time live dashboard and the site engineer could employ can update the projects status. With perfect co-ordination of all teams, it has been proven that up to 30% boost in project quality and on doing re-work million of crores has been saved with the assistance of our construction app and achieved. To achieve optimized benefits, associate with our flagship product and feel the difference, yourself!

To know more connect to b2.sudeep@gmail.com.

Website: www.base2.in

Why small scale business people are not getting good business in the market now?

Why small scale business people are not getting good business in the market now?

Nowadays businesses are been scattered with a wide range of funnels. 75-80% of the small business people are not ready to accept the technology to be implimented for their business, due to cost expenditure involved in it. But the world is transforming the business from offline to online with wide range of platforms, where they can explore their business through the mediums. 

People are fear about the technology because of the knowledge in it and where that tehnology is going to disturb their business. So BJP sarkar has came with the scheme for the small and medium size business as "Startup-India", here Govt is helping the business people with the wide range of technology opportunities. Still some business people are not ready to take a risk on the technology part.

For example: You have a CPU service shop / a venture, still small business people are getting business via the references. So we have done and R&D and started a new venture named "Startup Bro", we are the brother for their businesses, by consulting how to promote their services, how to showcase them in the market, how to get more customers with less amount of money in a digitized way. and much more.

Planning or Thinking!! How to get more business in the today's world ?

Contact Startup Bro : +91-8248924450