Sunday, March 31, 2019

Are you planning to Build & Executing your plan

It takes more than an idea to create web and mobile experiences. Our team of developers are equipped with the right tools to create immersive digital experiences for your business. - experience, insight, innovation, and steadfast progress.

- MVP Development
- Product Engineering
- Mobile & Web App Development
- eCommerce
- CMS and CRM Platforms
- Quality Assurance and Testing

For IT Tech Consulting services at your door step | BASE 2 Media works
For more information connect us through email: info@base2.in
Visit our website: www.base2.in

Your Design is outdated? Are you looking to transform for a update

Design
User Experience Design
Leveraging Design thinking and Human centered design principles to create experiences with an optimal intersection between user needs and business goals.

Product Strategy
Product Prototype
Design Sprints
UI Design
Crafting interfaces that engage users visually and emotionally. Establishing a unique brand identity through visual design.



Design updation at your door step | BASE 2 Media works
For more information connect us through email: info@base2.in
Visit our website: www.base2.in

How Customization plays a Gratifying role in Mobile App Development

Imagine you have bought a car that is both luxurious & feature-rich. It has all the required features like perfect air-conditioning, effective surrounding system and other aesthetic & tech features for which you were dreaming about. The car is performing splendidly, and you are contented with all the required functions.

Now imagine the situation in which a car dealer is proposing a car that is pretending to be a luxury car but has not such advanced features but can do just stripped-down functionality. It is just entirely different from the car, which you had dream't about, but someone is proposing it as same as your dream car is at a reasonable cost and its feel. 

Would you be helpful to this deal?

Now this goes same with the mobile apps also because when it comes to choosing specialized mobile applications such as On-demand mobile app services, there are two main options that you have to choose from

Either customized mobile app-designed specifically to give all features which user required or off-the-shelf mobile apps a ready-made mobile app that is only meant to perform some basic functionalities.

Off course, the customized mobile app would be the smart choice.

Before Moving To The Context, Let Us Discuss What Customization Is!
Needless to mention the impacts of mobile app industry on every spectrum of business, like, on-demand, grocery or fashion.

To give your users a sense of ownership & your app should be flexible to some extent according to their taste. This includes being able to customize the app color, fonts, and most importantly, the privacy settings (for social apps). This process is termed as customization.

Points To Be Remembered While Implementing Customization In Mobile App:
Customization of mobile application should be done by taking take of some crucial aspects

Make the customization choices compelling but make sure that it does not overwhelm the usefulness of the mobile app.

Include the options like changing in colors, fonts and different parts of mobile apps.
Also, include a leaving point in the app because the user usually does not like the app running in the background because it consumes RAM & battery as well.
Nothing can beat a mobile app with a customized touch.

What Are The Advantages Of Customizable Mobile App?

A user and a business owner can elevate various benefits through customization.

Provides The Exact Set Of Features That Users Or Business Needs:
Customization helps to avail the mobile app precisely the same as you thought for. Off-the-shelf apps cannot give the full set of features required for covering the needs of users and businesses.

The Potential for Business Improvement:
During the need analysis phase, customization helps mobile app developers to add the features that resolve the daily issues that user faces. By customization, developers can offer a solution that performs daily tasks along with the new potential for further improvements.

Provide Reliable Support Services:
The mobile app development company who is developing your mobile application will give the reliable support service as it falls under the customizable app’s category. You will get urgent & updates in case of unexpected bugs arrival.

Provide High Security:
With the off-the-shelf app, there is always a possibility that app can be copied, as result malefactor will get the chance of using app vulnerabilities to get access to the sensitive data. Customization of application makes this worry behind because the custom app development companies give the complete assurance of security.

Features Can Be Added One-By-One:
Through customization you get an opportunity to add the features one by one, if you are not entirely sure about the range of features is required specifically. New formulation can be done by using a basic version of the app via customization.

Conclusion:
In case if you are dealing with off-the-shelf mobile app development then you cannot eliminate all issues that arrives in mobile app during its utilization. but if you are executing customization or adopting custom app development solution then there can be various benefits will wait for you in the way of mobile app development.

Hope you found it useful!

Are you ready to discuss more about customization with us? Feel free to reach us in any context at pratap@base2.in

Saturday, March 30, 2019

6 key factors which really matter while planning an Enterprise Mobility Strategy

The rapid development of mobile devices certainly has its advantages and disadvantages. For many companies, they see it as an opportunity to embrace the mobile revolution, especially since a lot of people today are always with their mobile devices. In fact, from a study made by IDG Research Services, 70% of the organizations that they queried mentioned that they are or will be using enterprise applications in the near future.

If your company hasn’t done so, then maybe it is time for you to consider having us to do your enterprise level work. We are an expert in the field and to convince you further, we will tell you some of the things that matter in an Enterprise Mobility app.

1.Cross Platform
2. Consistent Connectivity
3. Employee Privacy
4. Controlling the application, not the device
5. Features required in the Enterprise Mobility application
6. Measuring the Cost-Benefit of Enterprise Mobility application

If you are looking for a change connect with us to info@base2.in

Selection of mobile development platform

BASE 2 has come up with the Mobile app development is by challenging and rewarding at the same time. We already know that no single mobile platform – whether it’s iOS, Android, BlackBerry, or Windows Phone – has clear dominance over the other, so it’s inevitable to develop apps for all these platforms on both smartphones and tablet screens.

Mobile-Development-Platform

Eventually, it becomes highly critical to choose a development methodology that meets your cross-platform goals.

HTML5-based apps

One of the approach currently used by most of the organizations is HTML5-based development, which helps them reduce custom development costs for all the platforms. Though HTML-5 development is definitely a cost-saver, it does not provide the advantage of leveraging the native APIs and device capabilities.
Native apps Native apps are built for a specific platform using the platform SDK, tools, and languages that are typically provided by the platform vendor. Native apps are conventionally superior in terms of performance and provide access to important device attributes such as geo-location API, camera, video, audio, etc. Hybrid apps (Native + HTML5) Another approach is to go for HTML5 development wherein the application resides in native containers, thus combining the capabilities of both HTML5 and native development, and leveraging the core functionality of all platforms. Choosing the right app development approach depends upon the business requirements. The key is to choose the right framework that is scalable enough to meet the ever-changing technology and user requirements. If you are looking for a change connect with us to info@base2.in

How acceleration of AI will change the digital business?

The intelligence demonstrated by machines in contrast to the natural intelligence of humans and animals is termed as Artificial Intelligence, commonly known as AI. Artificial Intelligence empower machines to mimic cognitive functions such as learning and problem-solving skills, which can lead to great technological possibilities tomorrow.

Artificial Intelligence (AI) establishes a means and mechanism that helps us make the digital world function more flawlessly in the near future by minimizing the need to code and recode. AI is going to proliferate natural and contextual human computing interfaces. Using AI, advanced ecosystems where communication happens between software with no or very less human interference can be achieved.

BASE 2 Technologies
Learning: Machine learning will change people’s expectations on how helpful computers can be, and what wonders computers can do for us. Machine learning lets software learn and relearn itself from data by avoiding the need of programming it on a regular basis. In order to extract knowledge from data and making the system capable of transforming itself, we leverage the data from sensors, applications and mobile devices of all forms and speeds.

Language: AI is useful to understand the language in areas such as speech to text and automatic speech recognition. These techniques are put together in NLP (Natural Language Processing) to handle machine translation which is named as entity recognition. Additionally, models can be designed incorporating natural language understanding with intents and entities on what the speakers are trying to express.

Vision: AI computer vision can recognize images at an accuracy comparable to humans, and the Internet giants like Baidu, Microsoft and Google have attained error rates closer to humans. Computer vision enables new and more personalized customer experiences for deeper engagements. Computer vision is used for functions such as characterizing facial expressions and automating tasks to categorize images to create insights that human eyes can’t find out.

BASE 2 Solutions
As AI matures, it’s going to get embedded into products people regularly use and will result in scenarios that won’t let us be aware that AI is being applied to our environment. Having big data, cloud and digital as the 3 key support technologies, we experience 4 themes in the field of AI Solutions.

Virtual Assistant: AI is typically applied to improve user experience with language related visual information and prediction to understand what the user is likely to expect.

Conversational: Conversational platforms are heavily associated with language interaction, where AI improves and empowers natural language processing.

Intelligent Things: Using AI to gain insights from data in the form of predictive and prescriptive analytics can be collected from many different enterprise areas.



Automation: This field uses AI to improve automation & processes for coordination, control and management of devices and applications such as IoT, robotics, and AI embedded systems.

AI Value Chain: In all projects AI is not at the same level of complexity, so value chain finds out unique areas where AI can be leveraged.

For more information connect us through email: info@base2.in

Website: www.base2.in

Mobile App Development | BASE 2

BASE 2 is an expert in delivering high performance and scalable enterprise mobile apps in Android and iOS.

Why make a mobile app?

Mobile only internet population has grown by more than 750 million people in the last 5 years (Source: fastco design)
In 2015, the mobile only population is estimated to be 788 million (Source: fastco design)
86% of the time spent on mobile is done on apps (Source: tech crunch)
Gaming and social networking account for more than 60% of time spent on apps. (Source: tech crunch)
Of all ad revenue made on mobile more than 30% is for apps other than Google or Facebook. (Source: tech crunch)



At BASE 2, we help you turn your idea into apps, solve problems and make your app a potential goldmine. BASE 2 boasts of standing in the top league when it comes to app development for iOS and Android. We have evolved into a one stop destination for mobile application creation to the final step of app marketing. With over half a decade of experience, we position ourselves as the pioneers in the industry and one of the most reliable app development and product company today in the south part of India. To be a worthy offshore development company, we hire the most intelligent, proficient and tech-savvy mobile apps developers with a long term relationship. Our developers have in-depth knowledge of major platforms/frameworks used for mobile development. With a team of over 20+ dedicated developers, designers, and creative engineers, we are equipped to meet your project requirements on creative benchmarks as well as on human capital.


Share your app idea with us let us create a valuable customer touch point for your business.

App Strategy: Figure out the opportunities and challenges with your business idea. Build a Successful App Strategy with BASE 2
App Experience:With 100+ apps designed and 5 years of design experience, BASE 2 can be a great app design partner for your app
App Development: BASE 2 is known for developing high performance and scalable mobile apps. We have skilled and experienced resources for app development
Support & Maintenance: BASE 2 provides efficient support and maintenance after deployment.


Let’s convert your idea into a reality that is on a million home screens | BASE 2 Media Works

Monday, March 18, 2019

5 Key Factors to building successful Enterprise Mobility Applications

In our earlier post about Enterprise Mobility Strategy we talked about the best practices for building a flawless strategy for enterprise mobility. Once you have the enterprise mobility strategy in place, the next step is to plan and build enterprise mobility applications and ensure successful app management across the enterprise.

We know that mobile devices and mobile applications are driving the way we do business today. More and more organizations are looking to harness the countless possibilities that result from deploying mobile enterprise applications for internal as well as customer-facing mobile solutions.

According to BASE 2 research, the number of smartphones is projected to exceed 6.7 billion by 2015 worldwide, creating huge opportunities for consumer-oriented businesses. Also, consumer-facing mobile app development will continue to outpace development of Web apps and application development in general through 2014.


While security is still the biggest concern for mobile enterprise apps, other issues such as development, deployment and maintenance of these apps in business environment continue to haunt the IT managers and decision makers.

Following are some key factors that enterprises should consider in order to build highly resilient mobile enterprise applications and ensure their enterprise-wide acceptance and roll-out.

1. Clarity of business goals and objectives
2. Build apps keeping end users in mind
3. Selection of mobile development platform
4. Build a policy to manage the app within the enterprise 
5. Application security

The question is which side you are on. It’s quite evident that no one can escape enterprise mobility, so it all boils down to how soon and how effectively you can make this transformation. If you are looking for a change connect with us to info@base2.in