Friday, January 25, 2019

Digital Transformation Consulting Services


Our digital transformation consulting helps shift towards new digital media and interactive era, as well as cope up with current business challenges. Hidden Brains team shapes your business processes through digital technologies – the ones that have evolved over time to include the Internet of Things, Artificial Intelligence, Cloud and Big Data. We empower leaders of the industry as well as startups to get a competitive edge in the new digital economy by establishing an integrated ecosystem of people, processes and environment.
Fragmented technology landscape and changing consumer preferences has compelled businesses to rethink on operating models that are based on obsolete platforms. Our digital transformation services are aimed to identify gaps in your business strategy and suggest best technologies to drive digital disruption.
  1. Increased Productivity
  2. Extended Global Reach
  3. Business Growth
  4. Deep Industry Expertise
  5. Integrated Capability Tool



Stages of Design Thinking and How it Works


Design thinking is a methodology focused on providing a solution-based approach to overcome problems. It is the best approach to overcome unknown, undefined or unanticipated problems. This specific method relies on the human ability to understand different patterns and develop emotionally appealing ideas which are meaningful and at the same time highly functional. This is a unique process and in order to implement it in the right way it is essential to partner with a web application development company.
An iterative approach, design thinking is all about using different options and adapting to meet different needs. Considered as repeatable process to solve problems and identify new opportunities, design thinking can be used for different type of solution in order to align people’s needs to technical options and business needs.
While it is widely used by product designers, this human-centered approach to innovation is not limited to the creation of things. It follows process such as deciphering human needs, analyzing problems in human centric manner, brainstorming ideas, and taking heads-on approach to prototyping and testing. Design thinking forms an important part of the web design and development process. Hire Web developers and designers to explore this phenomenon and ensure that this approach aligns with your users interests.

Design Thinking: Definition
"Design thinking" can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Difference between Human-Centered Design and Design Thinking
If you are going in circles and trying to figure out the core difference between Human-Centered Design and Design Thinking approaches, here is quick answer. The aura and scope of design thinking is much wider compared to human-centered design. Design thinking is all about breakthrough innovation, as well as about developing new products, services and solutions for problems.
The IDEO style "Design Thinking" refers to cognitive, strategic and practical processes, with the final goal of which is to come up with innovative problems solving and the solutions to address a problem or meet a customer need. It is often applied to areas which are not traditionally defined as requiring design.
Design Thinking is largely not used by most companies or implemented in a haphazard manner, and most designers are not exclusively trained.
While the human centered design is all about improving usability and user experience of products or services. It is used to describe the process of designing for people and developing solutions involving human perspective. So in a nutshell, it is all about human centric designers and most UI/UX designers identify with HCD.
  1.        Both methodologies are apt to handle the complex phases at the beginning of the innovation process, where uncertainty rules.
  2.        User-centered with heavy focus on empathizing with users.
  3.        Both utilize creative and analytical thinking during the entire process in thinking and designing.
  4.        Multidisciplinary teams with the ability to make people collaborate in order to maximize, support and draw from different expertise.


Customer Value or Customer Satisfaction?

Imagine the scene……

India vs Srilanka – Final World Cup Match!

Yuvraj and Dhoni are batting and India needed 52 runs to win from 52 balls!

Gambhir scores 97 runs and he was out and Dhoni scores 91 runs!

India wins the match off the last before over and it was a thrilling victory! A fantastic nail-biting finish!

Customer Value:

Achieved? Definitely!

What more can one want than a nail-biting finish between India and Srilanka with India winning in the end in 2011!



Customer Satisfaction:

From Gambhir innings? Nope – too slow, we expected a more aggressive inning from him along with that he should play till the end.

From Dhoni's innings? Yes! -the finisher delivered when it was required of him to deliver!

Customer Value gets news #buyers while Customer satisfaction #retains them.

#Marketing #Storytelling #Customer

Monday, December 17, 2018

Did you need a better product solution in software testing?

Our expert team of test engineers performs Alpha-testing to minimize potential threats challenging product efficiency. Though most of the defects are rectified at this stage, we leave no stone un-turned. At BASE 2 Media Works, we insist on performing Beta-testing to each of our product for various reasons.

Primarily, this testing procedure allows customers to get accustomed to the product through real-time usage even before product launch. Secondly, the process enhances customer satisfaction and provides us with valuable feedback from the users that enables us to enhance our product quality. To experience such ethical product management practices, partner with us and feel the difference, yourself!

For Further information connect with us: +91- 8248924450

Sunday, December 16, 2018

Do you thinking quality of coding is important in startups?

Most people think code quality matters only to the developers. Wrong! The quality of code speaks of its architects the coding team. A company that emphasis on building high quality, extensible codes is proven to develop products that rule the market. At BASE 2 Media Works, each piece of our code is refactored, rigorously tested and crystal clear such that each module serves as a platform to develop customized improvisations in the future not only by that particular developer but by any person with thorough knowledge about coding.

Our products come with such standard, documented and easy- to understand codes that make us stand out of the crowd. To accustom with such a professional practice, partner with us and feel the difference, yourself!

Website: www.base2.in

Do you think construction need a software?

Every single construction project is nerve wrecking and exhausting to the organisation. Right from formulating technical teams, to excavation, raw-materials procurement, phase-wise deadline achievement, till handing over of a completed project- the task is extremely tedious. What if an one single app co-ordinates all the sub-tasks involved and carries forward the project seamlessly?

With our construction software solutions, the CEO could monitor real time live dashboard and the site engineer could employ can update the projects status. With perfect co-ordination of all teams, it has been proven that up to 30% boost in project quality and on doing re-work million of crores has been saved with the assistance of our construction app and achieved. To achieve optimized benefits, associate with our flagship product and feel the difference, yourself!

To know more connect to b2.sudeep@gmail.com.

Website: www.base2.in

How we are stress free from the corporate life?

Corporate career gifts an employee with a good package, posh life, social status and turn luxuries affordable but the lifestyle also has its darker side. Extreme work pressure impacting ones’ physical health and mental health, inefficient work-life balance are a few common problems faced by most corporate employees.

At BASE 2 Media Works, we strongly adhere to the principle ‘work to live and not live to work.’ We take caution in ensuring no employee feels pressurized to deliver what is near impossible. We do not impose restrictions on employees that burden them in any way. In fact, our working environment is a testimony to our vision and mission. To live every moment and climb the corporate ladder at ease, join BASE 2 Media Works and feel the difference, yourself!
Website: www.base2.in